WKND Skateboards
Founded in 2014 by Grant Yansura, WKND Skateboards arrived not with a bang, but with a wink. Born out of a love for skateboarding’s awkward brilliance and everyday magic, WKND quickly carved out a lane that felt all its own—playful but precise, clever but never contrived. It didn’t scream to be noticed. It just was—funny, stylish, and steeped in a kind of low-budget cinematic charm that felt like skateboarding as it’s lived, not marketed.
The brand’s early DNA was pure DIY—quirky short films, offbeat edits, and graphics that leaned into the oddities of culture and character. But behind the humor was craft. Each deck was dialed. The gear was tight. The message was simple: skating should be fun, but the product should be serious.
Led by a crew that includes skaters like Andrew Considine, Jordan Taylor, Tom Karangelov, Trevor Thompson, and Alex Schmidt, the WKND team isn’t just talented—they’re storytellers. Each rider brings personality to their part, turning every video drop into an experience. It’s not just the tricks—it’s the tone. The pacing. The edits. WKND’s output feels like a series of short films where skating isn’t just action, but atmosphere.
Visually, WKND walks a rare line—art school humor meets garage-band grit. Their graphics pull from pop nostalgia, weird angles, and inside jokes that somehow land wide. It’s design that doesn’t try to be deep—it just happens to be layered. Smart without showing off.
Over the years, WKND has grown from a cult favorite into a respected name in skateboarding—not because it followed a model, but because it kept making its own. It didn’t try to look like a brand. It looked like the inside of a sketchbook shared between friends. And that energy still drives it today.
WKND Skateboards is for the skaters who see the world a little sideways. Who stay after the session just to film something dumb. Who find meaning in messing around. It’s not just about landing it—it’s about how you land it, and what song is playing when you do.
This is WKND: the trick, the clip, the crack-up, the crew. All in one take.
Watch WKND Skateboard’s latest release: RE-INTRODUCING SALOMON CARDENAS
WKND Skateboard's Video Catalogue
History of WKND Skateboards
WKND Skateboards, founded by filmmaker-turned-brand-founder Grant Yansura in 2014, didn’t enter the skate industry with hype—it entered with a punchline. What started as a loose crew and a low-budget video series became something more: a fully-formed skateboarding brand with its own style, rhythm, and worldview. Yansura—already known for his sharp edits and offbeat sense of humor—took what he loved most about skating’s culture and gave it shape, screen time, and substance.
From the beginning, WKND leaned into the in-between moments. The bloopers, the banter, the brilliance that happens before the make. The brand treated skateboarding as a platform for play—without compromising performance. Its early videos blurred the line between skate edits and short films, turning everyday spots into sets, and team riders into characters you felt like you knew.
Deck graphics followed the same tone: clever, referential, sometimes absurd, always original. There was no formula, just feeling—and a clear commitment to visual identity. WKND didn’t look like anything else on the wall, because it wasn’t trying to. It was riffing on pop culture, awkwardness, nostalgia, and the joy of not taking yourself too seriously.
At the core of it all was the team. Skaters like Tom Karangelov, Trevor Thompson, and Alex Schmidt didn’t just ride for WKND—they were WKND. Each brought their own flavor of technical ability, casual flair, and cinematic presence to the brand’s story. They weren’t just in parts—they were part of the tone, the tempo, the inside jokes.
Over the years, WKND evolved from a DIY zine of a brand to a recognized presence in skateboarding culture. Its footprint grew, but the voice stayed the same: curious, clever, and unapologetically fun. It never tried to scale up by watering down. Instead, it sharpened what made it different—humor, honesty, and the kind of storytelling you only get when skaters make the calls.
Today, WKND Skateboards continues to occupy a rare space in the industry: experimental yet accessible, cinematic yet grounded. It’s a brand that reminds skaters why they started—because it was fun, because it was creative, and because the outtakes matter just as much as the make.
This is WKND: filmed in sketches, pressed into maple, and always running on good ideas and a slightly busted camera.
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