Welcome Skateboards
Founded in 2010 by Jason Celaya, Welcome Skateboards emerged as a quiet rebellion—an answer to an industry that had begun to feel too templated, too predictable. While other brands clung to symmetry and sameness, Welcome leaned into the surreal. It wasn’t just launching a new line of decks; it was sketching a new mythology.
From its inception, Welcome was defined by shape. Not just in graphics, but in form—wide noses, rounded tails, deep curves. Boards that didn’t look like anything else on the wall, because they weren’t meant to. Each shape felt pulled from a dream or a relic—part artifact, part invocation. The graphics followed suit, weaving in mysticism, folklore, and vintage occult motifs. These weren’t just designs; they were invitations into a parallel dimension of skateboarding.
Welcome isn’t just a company—it’s a coven. A collective. A shared belief in the sacred weirdness of skating. Its team, a constellation of diverse, original voices, reflects that ethos: skaters who don’t just perform, but embody the idea that style matters, that creativity isn’t optional, and that skateboarding still belongs to the outsiders.
In an era of hyper-polished edits and algorithmic marketing, Welcome remains defiantly analog. Its brand voice, like its art direction, feels hand-rendered and deeply human. Whether it’s a shaped deck, a T-shirt drop, or a team video, everything Welcome releases carries the same pulse: inclusive, imaginative, and wholly independent.
More than a brand, Welcome is a sanctuary for those who never felt at home in the mainstream. A place where art, skateboarding, and subculture converge—not in conflict, but in celebration. Where the board beneath your feet isn’t just a piece of maple, but a symbol of how far you’re willing to ride for something that feels like your own.
Welcome Skateboards doesn’t just push boundaries. It draws new ones. And invites you to cross them.
Watch Welcome Skateboard’s latest release: Home Games: Featuring Jakob Beaver & Ryan Townley
Welcome Skateboard's Video Catalogue
History of Welcome Skateboards
Welcome Skateboards began in 2010 as a quiet revolt—one that would go on to redraw the contours of modern skateboarding. Founded by Jason Celaya, the brand was born out of frustration with an industry that had grown flat, formulaic, and uninspired. Cookie-cutter shapes, recycled graphics, and a one-size-fits-all mentality dominated the wall. Celaya saw an opening—not for disruption, but for restoration. A return to skateboarding as a form of self-expression, not just repetition.
From day one, Welcome chose the road less paved. Its decks were sculptural—odd, angular, and full of attitude. Each shape felt intentional, an extension of the skater rather than a constraint. The graphics followed suit: hand-drawn, arcane, and often steeped in mysticism, folklore, or surrealist imagery. They weren’t just pretty—they were cryptic, suggestive, strange. Artifacts of a new visual mythology, pulled from some hidden temple of creativity within skateboarding’s subconscious.
What started as an experiment quickly became a movement. Welcome found its audience not in mass appeal, but in the margins—in the skaters who had always felt like outliers. Those who didn’t see themselves in the dominant narratives of the sport. The brand became a kind of beacon, attracting a team of equally singular voices—riders who prioritized style, imagination, and personal truth over convention.
But Welcome’s impact isn’t just graphic. It’s cultural. It reminded skateboarding that it didn’t have to be one thing. That there’s power in the peculiar. That there’s beauty in the asymmetrical. In a landscape often driven by metrics and mainstream aesthetics, Welcome became a refuge—an independent brand rooted in craft, community, and the belief that skateboarding should always be a little weird.
Over the past decade-plus, Welcome has held its course. Still small by design. Still fiercely independent. Still offering products that feel like statements—crafted with care, curiosity, and a kind of esoteric joy. It hasn’t wavered. It hasn’t compromised. It’s simply kept building a world where the misfits ride together.
Today, Welcome Skateboards stands not just as a brand, but as a mythos. A living gallery of shape and symbol. A place where skateboarding remains what it always should be: personal, expressive, and unapologetically one-of-a-kind.
Welcome Skateboard's Team:
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